Being an Airbnb host, a Bed & Breakfast owner, or a small hotel manager isn't obvious. And getting more bookings is probably the least obvious part of it. So here are some proven practices you can use to get more bookings, and increase your revenue.
1. More photos
According to TripAdvisor, properties with 30 or more photos
have over 45% more traveler engagement
than those with 10 or less.
Here are two examples:
Add more photos covering all aspects of the guest experience, not just the view and the room for example.
2. Review score
A recent Cornell Hospitality Research Center study revealed an impressive discovery:
Properties that increase their review score by one point (on a five-point scale), can increase prices by 11.2%
and still maintain the same occupancy rates
Here is an example:
Do the extra effort to get better reviews, even if it makes you feel that’s it’s not worth it. You will get it back afterward 🙂
3. Mobile design
eMarketer discovered that as of 2016, 51.8% of travelers
who book trips via digital means, will do so using a mobile device
Mobile requires less text & lighter images as the screen is smaller. So improve your listing & site for users on mobile.
4. Free breakfast
84% of US travelers
say that getting a free breakfast is very important. The average price of breakfast when it’s not included is$13,80
See what sort of breakfast your competitors offer. Sometimes a limited but free breakfast will put you ahead of your competition.
5. Property description
A study of 30 Superhost Airbnb Listings
by GlobalHostingBlogs, revealed that 24 of them
had serious problems in their descriptions.
RELATED: Why your Airbnb description & house rules affect negatively your reviews (and how to solve that)
On Airbnb, photos & reviews are the most powerful decision factors, even when the listing description is problematic.